Staying in charge
It works on its own. It never works behind your back.
Handing your marketing and your money to software is a real thing to be nervous about. Here is exactly what Partara can and cannot do, and how you stop it.
A ceiling it cannot pass
You set a monthly cap and a daily cap. Both are checked before every single change Partara makes. Not warned about — checked. If a change would take you over, the change doesn't happen and you get told instead.
Approval for anything big
Pick a number. Anything that would spend more than that in one go waits in your approvals with a plain explanation of what it is, what it costs, and why Partara thinks it's worth doing.
Take over, instantly
See a conversation you'd rather handle yourself? Take it. Partara steps out of that thread immediately and stays out until you say otherwise. It never talks over you.
A record of everything
Every ad written, every dollar moved, every message sent — with a one-line reason attached. Nothing happens that you can't look up afterwards and understand.
Waiting on you
Put $220 behind the wholesale ad for a fortnight?
Over your $150 ask-first line
- Never spends past your monthly cap
- A daily ceiling, so one bad day can't eat the month
- Stops whatever isn't working after 7 days
- Every change written down, with the reason
Is the Ethiopia still in stock? And how fresh is it?
Desk checked first
- Shopify — 14 bags in stock
- Roast log — Tuesday, 2 days ago
- Your cut-off — 2pm same-day dispatch
It is — roasted Tuesday, so it’ll be right in the window when it reaches you. Ships same day if you order before 2pm.
Hard limits
Things Partara will not do, ever.
Not settings you can loosen. Limits built in, because a business that automates these away eventually loses a customer over it.
- Argue with anyone in public
- Quote a price on something unusual or wholesale-sized
- Handle a complaint without telling you
- Invent a photo of a product you sell
- Claim to be a human if someone asks
- Spend past your cap under any circumstances
The uncomfortable questions.
Answered straight, including the ones that don’t flatter us.
Start with everything held for approval.
Loosen it when you trust it. Plenty of people never do, and it still saves them the week.